Hill Holliday Website
october 2009
A website I built for the agency I work for. The uniqueness of the site lies in analyzing user environment information and creating custom home pages to respond to where users come from and what they're looking for. In the back-end of this site, there is an admin panel that allows users to set up a scenario which modifies the homepage based on the environment information of the user, such as referring webpage, referring search terms, physical location (geolocated via IP), time of day, operating system, day of the week, etc. There are around 15 different parameters that can be set to trigger a homepage scenario to fire.
In turn, each scenario has the ability to customize all or part of the homepage. The header copy, the 'about us' tiles, which work that is shown, and which blog posts are highlighted are all able to be configured through the scenario creation interface.
I was the sole developer on the project - everything from the database schema to the front end interactions.
Technologies used: Ruby on Rails, jQuery, Capistrano, Passenger, Linux, Wordpress, MySQL





